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Alpina

Feine Farben Influencer Campaign

Landing-Pages, Display Campaign and Videos

With the introduction of Feine Farben Alpina founded a Masstige Color Category at the hardware store. To address the new modern target group we developed for the launch an equally modern multistage influencer campaign: In the first phase, relevant bloggers & Youtubers tested the color and reported it, then, interested users were another product testing involved.

The central campaign element was the by us developed inspiration page for the collection of user-generated content and the call-to-action for the product test. 

By high-coverage modulation of content on Facebook, Pinterest and Instagram and the local channel oriented staging of the individual colors and their stories, the campaign was customized to fit the audience.