4 festivals. 8 contests. At different times for different audiences. Our microsite concept for the EWE-sponsoring "Your Festival Hotspot" had to be above all - simple and flexible.
We designed a fully modular website and developed a separate module for each sponsorship phase. The content and graphics of each module were adapted to the actual festival. The range of functions ranged from forms for voting via social login up to the live synchronization of picture uploads the on-site promotion.
So we could see the home page and all subpages by simple modulation via CakePHP daily and at each stage and offer the audiences direct access to their festival sponsorship.