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Fairtrade Max Havelaar

Campaign

Fairtrade underpins the work of small farmers and plantation workers in developing and emerging markets, so that they can sustainably improve their living conditions through their own efforts. The goal of the campaign “Fairtrade Friday” was to bring to life the connection between buying Fairtrade products and the effect it has on the workers in their homeland. The conception, design and implementation over all touch-points came from us.