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PepsiCo

Pepsi Music

Campaign, Mobile, Social Media and Newsletter

In 1898, Caleb Bradham invented a carbonated drink made from water, sugar, vanilla, Cola nuts and oils, which he called "Brad's drink" after himself and which was then renamed - Pepsi Cola. Did Caleb have any idea at the time that over a hundred years later we would implement the global Pepsi Music campaign for Germany on mobiles, Tablets and desktops as well as in Facebook and in newsletters?

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