Blockbuster-worthy Teeth Cleaning: Our Campaign for the Dental Hygiene Offer from Innovationskasse
Oral hygiene is perceived as a rather mundane topic in our society. Given this context, how can the substantial subsidy provided by Innovationskasse (IK) for professional teeth cleaning be effectively promoted in a memorable way?
We are leveraging the hype around the blockbuster "Godzilla x Kong" to humorously and impressively demonstrate the impact of dental care to the audience. Without preaching, but in a friendly and witty manner that leaves a lasting impression.
Two monster portraits, inspired by Kong and Godzilla, showcase well-maintained teeth that give them an image boost. With the headline/subline combination "Makes them instantly more likable. Up to 250 euros for your blockbuster-worthy dental cleaning," we achieved sensational click numbers online.
Another sensational and definitely blockbuster-worthy achievement: our campaign was shortlisted in the category "Corporate Image and Insurance - Craft" at the Lisbon International Health Festival, and we were nominated for the German Brand Award in the category "Excellence in Brand Strategy and Creation: Brand Communication - Digital Campaign."
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