Home Cases MEDION Brand and Website Relaunch
  • MEDION Brand & Website Relaunch
  • MEDION Brand & Website Relaunch
  • MEDION Brand & Website Relaunch
  • MEDION Brand & Website Relaunch
  • MEDION Brand & Website Relaunch

Fresh Look, Updated Logo, a Powerful New Beginning: MEDION Brand and Website Relaunch

 

In 2022, DAVIES MEYER was entrusted with the exciting task of leading the MEDION brand into a new era with a rebranding and fresh look. At the heart of this exciting transformation project and strategic realignment was the development of a new and striking corporate design with an innovative, forward-looking visual language.

 

For the new visual language, we designed an appealing, modern color scheme and also created a new concise logo that encapsulated MEDION's DNA. The new look represented a major tech brand that is contemporary and state-of-the-art, yet approachable and emotional. Our adjustments were reflected in the web store and also in a campaign that was played out across all touchpoints and social media platforms. One highlight was a spectacular photo shoot in Barcelona, initiated and realized by DAVIES MEYER. The resulting visual impressions added a freshness and energy to the new MEDION image, presenting the company in a modern and attractive way.

 

Together with the client, the brand was consistently redesigned and staged from A to Z, resulting in a modern and competitive presence. Also nice: Our film, which documented the redesign of the brand identity and the website makeover, was named "Winner" in the "B2C/Film [Showreel] " category at the German Agency Award 2024.

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