MILRAM Porridge – a Website for All Porridge Lovers and New Fans
We were given the task of creating a landing page for "MILRAM Porridge" that would give all porridge fans, and those who weren't yet, a taste for it. This included the presentation of the complete porridge range, social proof from the community, lots of delicious recipe ideas and the opportunity to sign up for the MILRAM newsletter.
We used various modules to implement the landing page, with short product videos with serving suggestions and a mood film playing a prominent role. The MILRAM Porridge mascot "Ridgy" also celebrated his debut with the creation of the website and was able to claim attention for himself several times on the page. The project required careful coordination of all the work steps carried out by different agencies, including the media placement.
The landing page went live as planned, was frequently accessed and further details were subsequently added.
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