Social Media News July 2022

July 9, 2022



Videos are becoming increasingly important on all social platforms. TikTok, Instagram and Co. show us why we should focus more on video content. With these 4 apps, introduced by Sam Stroud from Giraffe Social Media, it will be easier for you to create good video content.  


  1. Canva

On Canva, you’ll find endless templates for the perfect video. The platform also gives you easy access to editing videos. You can even find stock photos and videos on Canva. 


  1. Jitter

Jitter also offers you the possibility to use many templates and is simple to use. However, we suggest not to use the free version, because otherwise, all your videos will have a watermark over them. 


  1. Wave

Wave offers you many music options besides video templates. Unfortunately, you won’t get far with the free version, because your videos will have a time limit. 


  1. Clipchamp

If you like to work with stock photos and effects, this is the right platform for you. With cool editing options, you can easily create special videos. It can be helpful if you already have some video editing skills.  





With TikTok Trend Discovery, TikTok opens the world of current trends to us. After TikTok replaced its “Discover” section with the friends feed some time ago, it is high time for a good replacement, according to Jan Firsching from FutureBiz 


The “Discover” section previously allowed users to search for hashtags, trending songs and creators. That is no longer as easy. The Trend Discovery now offers a remedy.  

You can find the new tool in the TikTok Creative Center. Using filters, users can narrow down their results and adapt them to their company or brand. This could not only help you to find cool trends for your next marketing campaign, but also allows you to find suitable creators as brand representatives.  


In addition to matching hashtags and trends for your filter selection, TikTok Discovery also provides you with trend analysis in the form of a time progression. In addition, TikTok shows suggested videos for the hashtags, which you can then use for your video idea. You will also find an analysis of trending songs on TikTok Discovery. For each song, you’ll be able to discover usage statistics, age distribution, top countries and related interests.  




Meta now wants to make it even easier for creators to produce and upload videos on Instagram and Facebook 


With the ‘Remix for Photos’ feature, users can now create Reels based on their feed content. This allows them to reuse their own content by combining photos and creating new things. This is to encourage users to create more of their own stuff and not just passively consume other people’s content. In this way, Meta wants to spread the videos on the platform and create more opportunities for content. The remix function will not only be available for your own videos, but for all videos on the platform. According to Andrew Hutchinson from SocialMediaToday, this will create more inspiration for the creation of Reels. For companies and brands, this means that users can now react better to a brand’s content. This can be particularly exciting for new products and brand announcements. Another new feature is the creation of Reels in Meta’s Creator Studio. This allows you to mix existing videos together more easily.  


These developments show once again that Meta is trying hard to become a video platform. Compared to TikTok, however, this has not worked out well so far. 




For some annoying, for some very interesting. On LinkedIn, we’ve known for a while that you can see who has viewed your profile. But what added value does such a function have for a platform like TikTok? 


TikTok wants to increase the connections on its platform. Interaction and cohesion are important for the app to keep users on the site and to constantly create new trends and videos. Through the screenshots from Kev Adriano, you can see that the function is voluntary. You can decide for yourself whether you want to see who is looking at your profile, or whether you want others to see when you look at their profile.  


One advantage of the function is that you can identify who has the same interests as you. According to Andrew Hutchinson from SocialMediaToday, there is a risk of TikTok stalkers and therefore higher anxiety for TikTok stars. However, by basing the feature on the opt-in idea, all those who only want to stalk others could turn off their feature and the problem would no longer exist from that side.  


Currently, the new option is still in a testing phase and TikTok has not yet announced whether they will adopt this feature.  




Influencer marketing is an important part of many social media campaigns.  

So that creators on Facebook and Instagram can earn more and easier money, Meta shows new ways. First and foremost, creators can earn money through Reels and Subscription models. One way to do this is a new Creator Marketplace. There, creators can be discovered by companies. On the one hand, this makes it easier for companies to collaborate with influencers, but it also gives creators the opportunity to create new contacts.  


Another addition is that all eligible creators can now earn money from live videos with the help of Stars. To do this, fans send money to the Influencers by sending a Star – but icons can also be sent without having to pay money. With the help of the Stars icon, creators can recognize paid icons and respond to them more easily.  


With a Reels Bonus Program, more creators can now earn money through short videos. This is to further encourage videos to be generated on the platforms. According to Niklas Lewanczik from, creators can earn up to $4,000 per month. However, one condition is that they must create original content.  




YouTube Shorts has been around for a while now. Following the success of TikTok, you can create and post short videos directly on YouTube. We all know YouTube as a popular platform for videos and moving images – but usually for longer videos. 


According to Jan Firsching from FutureBiz, YouTube Shorts has some serious power. We have briefly summarized the potential in the following: 


  • It’s about short creative videos. So, YouTube only in short. 
  • The global rollout will take place on July 14th. 
  • YouTube Shorts are a pure extension of the normal content on YouTube. The core of the app, therefore, remains to be the longer horizontal videos. 
  • There is a direct link to music videos and creators. That’s a big advantage YouTube has over TikTok and Instagram.  
  • 1.5 billion people use and consume short videos.  
  • 75% of YouTube users use Shorts. As a result, there is a huge reach on the platform. 
  • 30 billion views daily for YouTube Shorts. 
  • The maximum length of videos is 60 seconds. 
  • Similar to TikTok, subtitles, text and filters can be applied. 



Anna Lemke