HENKEL SCHWARZKOPF FOR YOU
SCHWARZKOPF FOR YOU SOCIAL CRM
Hair is as different as the heads it grows on. For this reason, we wanted to have a strong focus on variety when we designed an engagement platform that also had social CRM capacities. Now, every customer had the chance to create her (or his) own beauty profile and to receive personalised content. Various action modules allow for diverse content, and an integrated loyalty programme was an additional incentive for frequent visits of the platform.