The creative transformation of the “Color Transformer” is in our hands. We are giving the INDOLA hero product a new digital look and strengthening it with an independent communication strategy as an add-on to the PCC permanent colors. More colorful and creative, we communicate the “Color-Transformer” to its B2B target group of professional and mobile hairdressers and meet them where they get the inspiration for their work – on Instagram, Facebook and YouTube. For these channels, we created high-quality assets that not only inspire our customers during the campaign period from September to December 2019, but also explain the use of the product in detail, e.g. with step-by-step stories. The right mix not only pays off when it comes to hair dyeing: With an average CPM of 0.61 on our YouTube Bumper Ads and 0.57 on our Facebook and Instagram ads, we used the budget efficiently and made the campaign a great success.