May 20, 2020
Pepsi MAX Instagram
In 2019 we launched the Instagram account for Pepsi Germany. Since then we have been showing content for global and local campaigns that we have developed for the sugar-free Pepsi MAX, such as activation for the UEFA Champions League and Taste Challenge. For this, we independently developed a look & feel and gave Pepsi MAX an identity on Instagram. We do not focus exclusively on the product but create relevance for consumers with eye-catching headlines and an aesthetic visual world.