PEPSICO SCHWIP SCHWAP
„SCHWIP SCHWAP SCHMECKT FRÖHLICHER“ BRAND RELAUNCH
BRAND RELAUNCH, KEY VISUAL, ONLINE VIDEO
After a successful joint workshop at the end of 2018, it was Davies Meyer’s turn this year to accompany the brand relaunch and repositioning of the PepsiCo brand Schwip Schwap digital. For the campaign, a look and feel were created that captures the cheerful, light moment of Schwip Schwap – matching the campaign claim “Tastes happier!” The mechanics were worked out both visually and in terms of content. A key visual was developed for all channels (online, offline and POS) and an additional spot was produced for YouTube and other social media channels. In addition to the creative preparatory work, Davies Meyer also accompanied the entire postproduction process: editing, sound and color grading as well as in-house adaptation for various formats.