Social media strategy, communication and community management
Pril Germany wanted to reactivate its brand communication in social media at the beginning of 2020 and needed an agency for this, which in addition to a strategy was also to take over the development of the assets and community management for the brand. In a pitch, Davies Meyer was able to convince with concept, strategy and design and has been responsible for the social media content of the established dishwashing detergent brand since March 2020.
Since then, Pril has shone online in new splendor. We have brought content that is relevant for the target group and consumers into the focus of communication. Our motto #EnjoyTogether combines product information and useful information on the topics of sustainability and compatibility with practical household and kitchen tips and thus ensures the perfect content mix.
Davies Meyer has been designing the editorial plans, taking care of the creation of the contributions in the form of text, images and videos, media planning and daily community management.