“Salad Love” vinegar and dressing campaign
"Salad Love" vinegar and dressing campaign
There are many dressings and vinegar variations – but what goes with what? With the “Salad Love” campaign, Kühne Salad Friends wants to inspire and show which dressing and which vinegar goes with which salad or snack. There is a competition on the landing page of the campaign so that the user can find out in a playful way.
Our concept: Based on the selected functions of well-known online dating portals, the user can either “like” different dishes or swipe to the next suggestion. The bold recipe ideas take up various occasions and whet the appetite for trying. The campaign is supported by social media assets on Facebook, Pinterest and Instagram as well as by mailings.