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Starbucks on the go

Workplace Direct Mailer

To support the launch of the new “Starbucks on the go Workplace Concept”, we developed a direct mailing to address 500 potential leads in the 12 countries where Selecta operates. The aim of the mailing was to get in touch with new customers and work towards concluding a contract.

The mailing consisted of a high-quality pop-up box with a cover letter and an attractive Starbucks porcelain mug in the size “Short”.