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Nestlé / Starbucks

We Proudly Serve Starbucks Germany Campaign

In August 2018, Nestlé took over the global marketing of Starbucks’ consumer packaged goods and foodservice products outside the company’s coffeehouses. Our mission was to promote the “We Proudly Serve Starbucks™” concept, a catering solution for businesses, in the German market and to raise its profile. The key point of the communication was to show that this new and unique solution brings an authentic “Starbucks Experience” to the catering sector of companies, universities and hospitals and that each program or assortment is perfectly tailored to needs of the respective company. Corporate social responsibility and sustainability were also important issues.