HENKEL WC FRESH WC-POETRY CAMPAIGN
WC FRISCH WC-POETRY CAMPAIGN
For the launch of a special edition of toilet fresheners from WC Frisch, we created website to address four different target groups, based on fictitious and funny characters. Users could now identify themselves with one of these four characters by taking part in a humorous personality test. After the result was displayed, the user could participate in a raffle and win a prize with reference to one of the characters.