KNUSPER-ERBSEN CAMPAIGN, FOODPOP CI-LAUNCH , WEBSITE RESTRUCTURE
Together with the Kühne “ENJOY Knusper-Erbsen” campaign (“ENJOY Crunchy Peas”), the new “Food Pop” CI was launched. The new “Food Pop” CI gives the brand a lively and colourful face. With vivid photos and a clear focus on the product, Kühne now aims for a younger target group. For the first time, the concept of the “Kühne Idee” (“Bold Idea”) will also be presented, which focuses above all on innovation and the brand.
n this campaign, the Kühne website was adapted in accordance with the new CI, and a landing page with an interactive sweepstake to introduce the “Knusper-Erbesen” was developed. The new visual changes of the brand were underlined by contributions in the social media channels Pinterest, Instagram and Facebook. Accompanying the new “Knusper-Erbsen” TVC, the assets for social media postings and DIY contributions for the website were photographed by us in the new “Food Pop” style.