„Like!“ – A multi-level influencer campaign launched Alpina’s new mass market segment “Feine Farben” (“Fine Colours”). In the first step, bloggers and vloggers alike had the chance to test and comment on the new colour range. In the second step, interested users were activated. The key element of the campaign was the landing page that we developed. The far-reaching spread of the content happened via Facebook, Pinterest and Instagram – all the content was personalised for the target group.