Authentic Rooms, Genuine Inspiration: Multi-Stage Influencer Strategy for Alpina Fine Colors

Background and Challenge

Alpina commissioned us to develop a multi-stage influencer campaign for their mass-premium "Feine Farben" (Fine Colors) product range. The challenge was to generate authentic content that would effectively showcase the color collection while inspiring potential customers. The goal was to create a meaningful connection between the brand's digital presence and real-world application experiences.

Approach and Realization

We developed a structured application process that allowed interested influencers, bloggers, and vloggers to register for testing the new color range. Selected content creators received their chosen color samples and documented both the painting process and the resulting room atmosphere through high-quality photos and videos. Simultaneously, we created a dedicated landing page where the produced content was presented in an attention-grabbing manner. Participants also shared their user-generated content across their own social media channels on Instagram, Facebook, and Pinterest.

Results

Through authentic user-generated content, users received inspiring design ideas and valuable first-hand experience reports. The resulting photo series and videos demonstrated in a vivid and compelling way how the "Feine Farben" color palette can give rooms a unique character. The campaign successfully established a credible connection between product promises and real-world application.