AnsellGUARDIAN® is an Ansell-owned service that helps companies select the right personal protective equipment. This helps to optimise occupational safety and productivity and reduce costs. For the campaign, we developed a landing page with the option of requesting an assessment and individual areas on the topics “mechanical protection”, “chemical hand protection” and “chemical body protection”. In addition, we produced various PPT templates and reporting templates, trade fair materials, online banners, mailings and social media ads. We also created a video, a case study and a white paper for the campaign, which could be watched on the landing page or were available as downloads, respectively.