The extensive deli2go beverage range at Shell Germany has been expanded. In addition to the many different hot drinks, there are now also refreshing cold drinks on offer – iced coffee and various lemonades, which are freshly prepared when ordered. 

For the new introduction of the drinks and the announcement at the point of sale, DAVIES MEYER first conceived and implemented a product shoot, and then worked on it in post-production. The advertising material for online and offline touchpoints was created from the shooting material: videos with the new product range for end users for the screens in the shell stores, how-to videos for the employees with instructions on how to prepare drinks, social media assets and print advertisements and posters.