Get Your Spoons Ready: The MILRAM Landing Page for All Porridge Lovers

Background and Challenge

MILRAM faced the task of successfully positioning their new porridge range in the market. They needed a digital solution that would both excite existing porridge enthusiasts and attract new audiences to this healthy breakfast option. The challenge was to present the complete product range appealingly, build trust through authentic community voices, and simultaneously provide practical preparation inspiration.

Approach and Realization

The solution centered around a custom-designed landing page built on a thoughtful modular concept. Short, appetite-inducing product videos featuring creative serving suggestions and an atmospheric mood film put the spotlight on the range's diversity. A special highlight was the debut of the new MILRAM Porridge mascot "Ridgy," who appeared multiple times throughout the site as a friendly brand companion. The page also integrated social proof from the community, inspiring recipe ideas, and newsletter registration. The project required precise coordination between various agencies, including strategic media placement.

Results

The landing page launched on schedule and became a real audience magnet. High traffic numbers confirmed the concept's success, while continuous optimizations further enhanced the site's performance. MILRAM successfully established a strong digital presence for their porridge range, sustainably increasing both reach and brand awareness.