Comprehensive Social Media Strategy for MILRAM: From Content Planning to Food Photography

Background and Challenge

MILRAM required a comprehensive social media strategy for their presence across Instagram, Facebook, and Pinterest. The brand sought a consistent content approach that would authentically and appealingly present their products while ensuring active community management. Additionally, high-quality visual content was needed to strengthen brand identity and showcase products in an appetizing context.

Approach and Realization

We developed a holistic social media management approach spanning from strategic editorial planning to operational execution. We created target-audience-specific content plans and collaborated with carefully selected influencers who aligned perfectly with MILRAM's brand identity. Simultaneously, we handled community management and conducted continuous social media listening. For content production, we organized a professional food photoshoot where an experienced food stylist aesthetically arranged MILRAM products, and we photographically captured various serving suggestions and recipe ideas.

Results

The project resulted in a coherent social media presence featuring high-quality, brand-compliant content across all platforms. The professional food photography provided extensive visual assets for Instagram and Pinterest, presenting products in an appetizing and lifestyle-oriented manner. Through strategic influencer partnerships and active community management, MILRAM successfully increased their reach and built an engaged community.