Digital Campaign „Für schmucke Deerns & Kerls“
Sports and good, protein-rich nutrition can be seen directly in the "schmucken Deerns & Kerls" in northern Germany. They are role models for the MILRAM target group, which we have shared with the implementation of the digital campaign "Für schmucke Deerns & Kerls“ in spring 2020. We rely on a clear, informative landing page, and extensive social media activation on Facebook, Instagram, and Pinterest. On the mobile-optimized landing page the user swipes through the content areas "Exercise on the coast" with typical northern German sports, "Fit recipes" with delicious bowls and one-pot creations, and "Protein heroes" with the sportiest fitness Food from MILRAM. On Pinterest, we published our recipes "Full speed ahead" and gave our 1.4 million monthly viewers a lot of food inspiration. On Instagram, we quickly turned our bowls into a competition in which the MILRAM followers could guess a missing ingredient in order to win a fitness package. All in all, with our fit digital campaign MILRAM was able to position itself even more strongly as an important protein supplier around the theme of "fitness for everybody".
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