Shell "A Thank-You for Everyday Heroes" Campaign – Work

A Thank You to All Everyday Heroes

The corona crisis demands a lot from many people in Germany. Above all, the employees in systemically important jobs –doctors, nurses, salespeople and employees in retail and logistics. In order to express a little thank you to these everyday heroes in difficult times, Shell Germany spontaneously launched an offer with free drinks.

Every everyday hero who can identify himself as such receives a free deli2go drink at one of the many shell stations of his choice. DAVIES MEYER implemented the visual concept and the elaboration of the assets for various touchpoints to make the campaign known in the stations and online so that the campaign could start immediately within a very short time.

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