4 festivals, 8 competitions. The competitions took place at different times for different target groups. For this reason, our microsite concept for EWE’s “Dein Festivalhotspot” (“Your Festival Hotspot”) sponsoring had to be simple and flexible. We designed a fully modular website – each module could be textually and visually adapted to the respective sponsoring phase of each festival, and therefore, the microsite could always be kept up to date via the CakePHP control features.