Spring Fever with EWE and osnatel
With the arrival of spring and the first warm rays of sunshine comes the desire for change and the motivation to tidy up and take on new projects. Reason enough for EWE and osnatel to launch a sales offensive for their telecommunications products and services just in time for spring: Private customers who switched to a DSL or fiber-optic tariff by the end of March received the corresponding router free of charge.
We celebrated this spring communication campaign with seasonal slogans such as “Fresh breeze for your Internet” and “Let your Internet bloom” in 2023. It included outdoor advertising on large billboards, city light posters and mega light boards, print ads, flyers, and 30-second radio spots – supported by The SoundShack for radio advertising.
Creative and blunt
The successful mix of creation and performance marketing awakens spring fever while highlighting the added value of the promotional offer to new customers in an easy-to-understand way.
Online, the promotional campaign was supported by social ads on Facebook and Instagram, as well as the Google Display Network and an HTML banner campaign.
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