Perfectly Styled for the Holiday Season: Photo Shoot and Social Media Contest for Authentic Beauty Concept
Background and Challenge
Authentic Beauty Concept from Henkel has established itself as an innovative brand for hair care and styling products, specifically tailored to different hair types. During the pre-Christmas period, the challenge was to showcase four attractive product bundles in an atmospheric holiday setting. The objective: to reach and genuinely excite loyal brand fans through a creative giveaway campaign across social media platforms.
Approach and Realization
DAVIES MEYER developed a sophisticated visual concept that perfectly merged the festive atmosphere with Authentic Beauty Concept's brand world. The team handled the complete organization of the photo shoot – from location selection to detailed staging of the product bundles. Following the shoot, meticulous post-production refined the imagery to the highest standards. Based on this foundation, tailored social media content was created and optimized specifically for different platforms.
Results
The Christmas campaign successfully launched online and was met with tremendous enthusiasm from the community. The high-quality imagery and well-conceived social media strategy generated strong resonance among Authentic Beauty Concept's brand fans. The giveaway campaign effectively reached its target audience and strengthened the emotional connection to the brand during the crucial pre-Christmas period.
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