Golden Statements: A Glamorous Photo and Content Creation Session for STMNT

Background and Challenge

When a brand is called STMNT, it must make a statement in every respect. While STMNT focuses on the outstanding quality of their grooming products, the challenge was to visually showcase these premium products in a way that captures the target audience's full attention on social media. The task was to emphasize the high-quality character of the product line through exceptional visual language.

Approach and Realization

A large-scale shoot spanning two different sets and two shooting days produced hundreds of statement shots featuring all products and their combinations. To emphasize the premium character of STMNT products, we employed special design elements: water infused with gold pigments and various metallic foils. This thoughtful material selection enabled the creation of unique flatlay shots with complementary textures that perfectly convey the brand's luxurious aspirations.

Results

The resulting statement shots secure the desired target audience attention for STMNT on social media. Through the combination of high-quality materials and thoughtful staging, unique visual worlds emerged that authentically communicate the premium character of the grooming products. The diverse range of shots provides STMNT with an extensive library of high-quality content for their social media presence.