Home Cases MILRAM "Easy Cheesy" Digital Campaign
  • slide 1
  • slide 2
  • slide 3

Find Your Perfect Cheese Match – with MILRAM!

 

Rousing consumers’ interest in cheese in a playful and emotional way? Nothing easier than that! MILRAM has become more and more creative in recent years to make the younger audience more excited about cheese. This year, a campaign was created that is perfectly tailored to the needs of the young target group.  

 

Nowadays, the following question is becoming more and more important: „Match or miss?“ Reading this, the first thing you probably think of is a polarizing dating app. But don’t panic – MILRAM uses this simple mechanic only to introduce users to their great love of cheese.   

 

Based on the concept of the PR Agency Pony & Blond, we set about digitally developing this extraordinary Easy Cheesy campaign. Users are now spoilt for choice between a vast number of cheeses. From gentle and down-to-earth to ripe and rustic, the MILRAM cheeses make your heart beat faster. 

 

With a click on the heart or X, the participants can browse through the cheese profiles until they find the cheese which takes them to cloud nine in terms of taste. And not only that: On top of that you get tasty recipe ideas and the chance to win one of four Easy Cheesy blind date boxes with great prizes. From Pizza Night to Dinner Date and Super Snacks & Movies to Breakfast-Love – there’s something for everyone. 

 

The campaign is not only played online and on the website but of course also on all common social media channels.  

 

https://www.milram.de/easy-cheesy/blind-dates/ 

Get in Touch

Let’s Create Something Unique Together.

Explore how DAVIES MEYER can elevate your brand with our holistic digital marketing solutions.

Name missing
Email invalid
Message not correct. Please enter at least 10 characters!
Please upload a PDF document with a maximum size of 10 MB. The uploaded file exceeds the maximum allowed size of 10 MB or is of an incorrect type. Please remove the file and try again.
Please accept terms and conditions!

Thank you for contacting us! 

Get your facts

Did you know that ...

... Germany's OMR Festival, held annually in Hamburg, attracts thousands of digital marketing enthusiasts and industry professionals from around the world, making it one of the largest gatherings of its kind in Europe?