In August 2018, Nestlé took over the global marketing of Starbucks' consumer packaged goods and foodservice products outside the company's coffeehouses. Our task was to promote the "We Proudly Serve Starbucks™" concept, a catering solution for companies, on the German market and to help it become better known. The focus of the communication was to show that this new and unique solution brings an authentic "Starbucks experience" to the catering area of companies, universities and hospitals and that each program or range is perfectly tailored to the requirements of the respective company. The company's social responsibility and sustainability were also important points.