In 2019, we launched the Instagram account for Pepsi Germany. Since then we have been showing content for global and local campaigns that we have developed for the sugar-free Pepsi MAX, such as activation for the UEFA Champions League and Taste Challenge. For this, we independently developed a look & feel and gave Pepsi MAX an identity on Instagram. We do not focus exclusively on the product but create relevance for consumers with eye-catching headlines and an aesthetic visual world.