Strong Brand, Bold Look and Feel, Powerful Content: Pepsi MAX on Instagram

Background and Challenge

When the Instagram account for Pepsi Germany launched in 2019, the goal was to create a fresh, distinctive digital presence – with a strong focus on Pepsi MAX. The challenge was to develop a unique visual identity that would stand out in the competitive beverage market and translate brand values like boldness, taste, and lifestyle into engaging social media content.

Approach and Realization

DAVIES MEYER created a custom look and feel for the new Instagram channel and has been consistently producing content ever since. This included support for global campaigns like the UEFA Champions League as well as local initiatives such as the Pepsi MAX Taste Challenge. Rather than focusing solely on the product, we combined striking headlines, a trend-conscious visual style, and Pepsi MAX's signature tone to create a feed with high impact and clear brand recognition.

Results

With a bold and consistent content approach, Pepsi MAX successfully established a strong Instagram presence in Germany. The channel resonated with a young, digitally savvy audience, positioning the brand as relevant and dynamic. The visual identity we developed helped connect global themes with local relevance—driving engagement and increasing awareness across the board.