Sweet Ideas for the Day: The Diamant Zucker Community Launch

Background and Challenge

Pfeifer & Langen boasts an impressive product portfolio in the sugar segment, ranging from classic refined sugar and powdered sugar to raw cane sugar. The challenge lay in demonstrating the versatility of these kitchen essentials while building strong customer loyalty. The company sought an innovative approach to continuously attract new target audiences and generate sustainable brand growth.

Approach and Realization

The solution emerged as the Diamant Community – a strategically developed content platform that extends far beyond simple recipe collections. The platform offers a thoughtfully curated mix of culinary inspiration, practical value-adds such as e-books, labels, and templates, alongside regular high-quality content updates. Through targeted contests and strategic influencer collaborations, leads are continuously generated, while the strategic focus aims to convert traffic and customer engagement directly into measurable retail performance.

Results

The success metrics exceeded all expectations: within the first week alone, the community attracted 1,000 subscribers – achieved entirely without advertising support. This organic reach evolved into sustainable growth, now encompassing 14,200 registered users. The Diamant Community successfully established itself as the central hub for baking enthusiasts and continuously strengthens Pfeifer & Langen's brand loyalty.