Home Cases Shell Coffee Lead Campaign
  • slide 1
  • slide 2
  • Shell_Lotterie_01-3
  • Shell_Lotterie_01-4
  • Shell_Lotterie_01-5

Coffee Lead Campaign 2017 and 2018

In the course of the “competence offensive” and even before the start of the actual campaign, we revised the Shell website. The brand deli2go got its own subpage, which now offers a lot of important and interesting information about deli2go coffee. 

To support the campaign at the POS, there were different sales-promoting measures and campaigns, such as the “Tasting Weeks” and the “Get Your Cup” and “Free Refill” activities. For these campaigns, we also developed accompanying videos and print materials for in-store communication. 

For the coffee campaign in 2018, we then designed the “Coffee Lottery Cup”, which was used from then on as the most important medium for brand communication. On the cup, all the most important lottery prizes were listed and with its trendy design, the cup stood out clearly from the deli2go cups commonly used. 

Get in Touch

Let’s Create Something Unique Together.

Explore how DAVIES MEYER can elevate your brand with our holistic digital marketing solutions.

Name missing
Email invalid
Message not correct. Please enter at least 10 characters!
Please upload a PDF document with a maximum size of 10 MB. The uploaded file exceeds the maximum allowed size of 10 MB or is of an incorrect type. Please remove the file and try again.
Please accept terms and conditions!

Thank you for contacting us! 

Get your facts

Did you know that ...

... Germany's OMR Festival, held annually in Hamburg, attracts thousands of digital marketing enthusiasts and industry professionals from around the world, making it one of the largest gatherings of its kind in Europe?