From Climate Neutral to "Nature Positive" – with a Testimonial Campaign from The Generation Forest

Background and Challenge

Climate change won't wait: Global climate disasters, increasing CO₂ pollution in our atmosphere, and rising global temperatures show that it's high time to take action. But acting climate-neutral is no longer enough for our planet – and not for The Generation Forest either. The cooperative, now with more than 5,000 supporters, pursues an ambitious mission: to act "nature positive" together as a strong community and do more than just offset CO₂.

The challenge was to create awareness for the term "nature positive" – still relatively unknown compared to climate neutrality. At the same time, we needed to emphasize the urgency of collective action and ecological transformation while inspiring a broader audience for the innovative generational forest concept.

Approach and Realization

From this holistic approach emerged the comprehensive testimonial campaign "nature positive". Together with The Generation Forest, we developed a multi-channel strategy that intelligently connected various touchpoints.

The centerpiece was a thematically fitting landing page that explains the new concept clearly and makes The Generation Forest's vision tangible. Complementary social media assets and targeted Google Ads were created to maximize reach. For the first time, relevant influencers were strategically integrated to carry authentic messages into the community and reach new target audiences.

Results

The Generation Forest now offers its members the unique opportunity to unite ecology, economy, and social impact through sustainable reforestation of tropical forests in Panama – truly acting "nature positive". The innovative generational forest concept creates a diverse forest over time that provides valuable ecosystem services for our planet, creates fair jobs for local communities, and generates green returns for members through the sustainable sale of certified tropical timber.

The campaign sustainably strengthens the resilience of nature, society, and our planet. Beyond successfully implementing various campaigns, we also maintain The Generation Forest's website and continuously produce content about climate change, green investments, and CO₂ compensation for their magazine and social media channels.