AI Meets Creativity: What Brands Must Embrace Now to Stay Future-Proof

On May 6th at OMR, we had the privilege of hosting a fully booked Masterclass on a topic that sits at the heart of every ambitious brand’s agenda in 2025:

How AI and Creative Engineering are transforming brand loyalty, personalization, and marketing efficiency.

For those who couldn’t join us in Hamburg – or those who want a recap – here is a glimpse into the conversation that’s reshaping the future of marketing.

In a world of content overload and shifting customer expectations, speed to insight is speed to market. That’s why we believe in Creative Engineering: the fusion of human creativity and AI-powered tools to deliver truly personalized brand experiences at scale.

From dynamic radio ads in niche regions to TikTok-ready content made for hyper-targeted audiences – AI is no longer just a back-end tool. It’s becoming a creative partner.

We anchor our work in Customer DNA – a deep, AI-enhanced understanding of real people, built from:

• Zero-party data (shared preferences and intent)
• First-party behavior (real actions across touchpoints)

• Smart tech sensing (channel usage, sentiment, format preferences)

   

This DNA becomes the blueprint for everything that follows.

With the right data, AI helps accelerate and elevate every stage of the campaign journey:

• Personas are built instantly.
• Creative directions are generated in real time.
• Media planning adapts per city, persona, and platform.

• Performance is analyzed and optimized on the go.

   

Sound too good to be true? It’s not.

We’ve already done it – and shared how – live on stage.