3D Brand Experiences for the Future

DeepMind calls it Genie 3. We see it as a ticket into a new creative dimension. Instead of producing stills or short clips, this model builds fully interactive 3D worlds from a simple text prompt. 

720p, 24 FPS, several minutes long – and yes, the world remembers what you do in it. Knock over objects, wander through virtual streets – your actions stay.

Genie 3 is a world model – an AI that doesn’t just render visuals but simulates consistent, interactive environments. From a single text prompt, brands can create persistent spaces that obey physics and support real-time interaction.

For brands, this means that content can be staged as experiential spaces – with interaction, storytelling, and a sense of space instead of just two-dimensional visuals.

1. Campaign prototyping in hours, not weeks

Creative directors enter a prompt and instantly test camera angles, moods, and interactions.

2. Virtual brand spaces 

Immersive digital environments customers can step into, from virtual flagship stores to interactive product launches.

3. AI agent training

Train customer service or sales bots in realistic, brand-specific environments.

4. Interactive showreels

Instead of a fixed video, dynamic, interactive presentations are created. Users decide which cases they want to see, in what order, and in what level of detail. The showreel reacts in real time – it shows additional scenes, goes into more detail on certain projects, or jumps directly to relevant industry examples.

At the moment, Genie 3 is only available as a research preview. Interactions run for a few minutes, graphics are still limited, and controls are basic. 

But with generative AI evolving fast, similar tools could become standard in the near future.

Even before public release, we’re designing ways to integrate world models like Genie 3 into our creative workflows. 

Using Creative Engineering and our Digital Farming framework, we aim to turn a single world into countless marketing touchpoints:

• Geo- and audience-specific adaptations for different markets
• SEO-friendly content architecture for better visibility
• Omni-channel distribution (video, AR, social assets)
• Real-time data harvesting for optimized campaign performance

The goal is to enable brands early on to not only design immersive, AI-powered experiences, but also to make them measurably successful.

You can find out more about the technology and research behind Genie 3 in the official DeepMind blog post.

World models like Genie 3 will shape the marketing standards of the coming years. Those who understand the possibilities today will define the benchmarks tomorrow.

🎯 Let’s explore how your brand can benefit:

• AI-powered content prototyping
• Interactive brand experiences
• Scalable multi-market campaigns

Get in touch – and take the first step into the next content dimension.