SEO in the age of AI
How to write for humans but be found by machines
Just imagine: You've spent hours tweaking your website content. Texts perfectly structured. Keywords elegantly woven in. Everything mobile-optimized, barrier-free, lightning-fast.
And then... nothing happens.
No click. No lead. No gain in visibility.
Google ghosted you.
Not out of malice. But because someone else has already provided the answer: a chatbot.
Welcome to the new reality of SEO - where it's no longer just humans who decide your visibility, but machines too.
The Big Change: Search Engines Become Answer Engines
With technologies such as Google's AI Overviews, Microsoft Copilot, Perplexity or ChatGPT+ Browsing, search traffic is shifting towards “zero click”: users receive answers directly on the search page - or in the chat window.
That means:
Traditional SEO isn’t dead – but it’s lost its exclusivity.
Content must be structured and quotable to be picked up by LLMs.
- And still be human, relevant and valuable enough for readers to remember who you are.
What does this mean for your brand?
You're no longer just building your website for people with search intent, but also for models with magnifying glasses: LLMs that extract and reassemble information from billions of sources - deciding who gets mentioned and who doesn't.
This is not the end of the world. It's an invitation to rethink your content.
6 Things you can do now to stay Visible - even in Prompts
1. Answer real questions - directly
Write content in a way that LLMs want to quote it. Clearly structured. Quick to grasp. Without 400-word intros à la “Since the dawn of mankind...”
Practical tip: Formulate sections in Q&A style. Make it easy for machines to quote you - but hard for people to forget you.
2. Structure beats style - but not always
Lists, subheadings, short paragraphs, visual modules. Structure is what LLMs love - and frankly, so do humans.
Practical tip: Use h2, h3, bulleted lists and Schema.org markup (e.g. FAQ page). This will make you “machine-compatible” without sacrificing readability.
3. Write the way you speak - but with substance
Many AI texts are correct - but completely soulless. What machines can read, humans should feel. So you need both: structure and voice.
Practical tip: Build in attitude. Use examples. Take the occasional side blow - such as “SEO is not dead. It's just... badly advised.”
4. Develop “prompt-friendly” content
LLMs work without context. They need text modules that can stand alone - without long explanations.
Practical tip: Develop content modules that can also be understood independently. FAQs, mini-guides, how-tos. Everything that makes sense in a prompt.
5. Authenticity becomes a duty
In a world full of AI-generated trivia, you become visible with attitude, authenticity and plain language. Your content must do more than just contain keywords.
Practical tip: Include quotes, names, sources, dates. Anything that creates trust - for people and machines alike.
6. Think in terms of experiences, not rankings
Bots provide answers. But only you can create experiences. Today, your website needs to be more than just a digital brochure - it needs to be interactive, adaptive and inspiring.
Practical tip: Think about dynamic modules, interactive calculators, tools, small product experiences. Everything that is not just read, but used.
And what do we do differently at DAVIES MEYER?
We combine technical SEO excellence with AI compatibility, empathy in wording and a deep understanding of where digital communication is really heading.
Our approach:
LLM optimization for content that is also cited in AI overviews.
Strategic conversational content: prompt-friendly, human-centered.
AI-powered content development that stays on brand.
- Tech SEO at its best: loading time, structure, accessibility and semantic markup.
If ChatGPT is talking about you - better it's right.
We are at a turning point. Anyone creating content today is creating it for two target groups: People with expectations - and machines with access. Both need guidance. Both need quality. But only people can remember whether you dared to say something.
Act now
We help brands stay visible, even when the game changes. From strategic SEO and content consulting to the implementation of AI-optimized content.
Start with a free Prompt Visibility Audit.
- Or talk directly to our experts about your new content setup.
You can download our checklist, to see if your SEO is optimized for the era of AI – here: Checklist
Because being visible is no longer enough.
Being cited - that's the new click.
Let’s Create Something Unique Together!
Thank you for contacting us!
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