Social Media News October 2025

In October 2025, the social media world revolves around one thing: AI and personalization. Platforms are doubling down on AI-driven tools, personalized feeds, and new metrics — transforming how content is created and shared. For brands, this means one thing: to stand out, you need content that works with the algorithm and connects on a human level.

At DAVIES MEYER, we’ve rounded up the most important updates to not only keep you informed – but help you stay one step ahead.

1. What is new?

LinkedIn introduces two new interacting metrics:

„Saves“ - how often users save your content.

„Sends“ - how often a post is actively shared.

2. Why this is relevant

These new metrics help brands understand which content truly resonates with their audience. With this insight, content can be optimized more effectively and tailored to user preferences.

3. The DAVIES MEYER perspective

For brands, this is an opportunity to align content strategies even more closely with value & intent. We use these engagement signals to create content that’s not just seen – but remembered and shared – along real user interests and customer journeys.

1. What is new?

Instagram is testing a Reels algorithm that allows users to actively add or remove topics, giving them more control over what appears in their feed.

2. Why this is relevant

Content is becoming even more personalized. To stay visible in feeds, brands must deliver content with lasting relevance to their audience.

3. The DAVIES MEYER perspective

For brands, this test means one thing: relevance is everything. That’s why we create content that not only looks good but is strategically aligned with user interests, signals, and contexts — ensuring brands appear exactly where users are paying attention.

1. What is new?

Pinterest is now using AI to generate personalized boards. These are based on each user’s behavior, searches, and saved content.

2. Why this is relevant

Users receive tailored inspiration that reflects their unique preferences. This increases both content relevance and overall engagement on the platform.

3. The DAVIES MEYER perspective

AI doesn’t just curate content faster – it curates it smarter. For brands, this means content must be more relevant than ever. We create data-driven content designed to reach audiences right where it has the most impact.

1. What is new?

TikTok has upgraded its Creator Insights, offering deeper analytics around engagement and performance. In addition, new AI-powered creation tools help creators identify trending topics and popular search terms faster, enabling them to integrate these trends directly into their content.

2. Why this is relevant

Enhanced insights give brands and creators more precise data to align content with platform behavior and user needs. At the same time, SEO on TikTok is becoming increasingly important — only those who optimize for trends and search behavior will stay visible.

3. The DAVIES MEYER perspective

TikTok is merging creativity and search behavior, making data-driven content an absolute must. We leverage the new AI-powered insights to spot trends early and create content tailored to platform logic and user intent.

1. “AI Prank”
Creators use AI tools to produce funny pranks, often via manipulated videos or images. The trend shows how AI can be used playfully to create entertaining content.

2. “Hidden talents (to see if we can quit our jobs)”
Creators showcase hidden talents – often musical, like singing – in a sarcastic take on testing if a career change could be in the cards.

3. “Fall in love again”
Creators share nostalgic or personal favorite moments from their lives. The trend romanticizes everyday moments and reminds us to appreciate life’s simple joys.

4. “What's Up x Beez in the Trap”
Creators play with contrasts: calm lip-syncing to “What’s Up?” by 4 Non Blondes, followed by a sudden switch to Nicki Minaj’s “Beez in the Trap” with a camera spin. The trend thrives on surprise and a strong vibe shift.

October has made one thing clear: content is increasingly tailored to individual user interests. Brands need to continuously adapt their content to maintain visibility with their audiences.

Now is the perfect time to refine your strategy and leverage AI tools to stay visible and relevant in the long run.

At DAVIES MEYER, we combine creative excellence with technological depth. From AI-driven content creation to platform-native storytelling and data-powered performance – we translate trends into real impact.

Ready to elevate your brand? Get in touch now!