Social Media News September 2025

September 2025 has once again demonstrated: Social Media is faster, more data-driven, and more competitive than ever. Platforms are tweaking algorithms, introducing new features, and AI tools and trends are redefining content creation. One thing is certain: those who fail to act now will lose visibility.

We at DAVIES MEYER have summarized the most important updates for you, not only to bring you up to speed, but to help you get ahead.

1. What is new?

Meta has launched AI-powered Reels Trending Ads wordwide. At the same time, Threads is also getting a new upgrade with Carousel Ads. A clear signal: more visual power for more performance.

2. Why this is relevant

Both formats not only increase brands' visibility, but also leverage platform logic that enables them to reach their target groups authentically and in a way that is appropriate for the platform.

3. The DAVIES MEYER perspective

With our creative tech stack, we scale Reels & Carousels in a brand-consistent manner – supported by our Smart KPI Engine, which measures performance accurately and links it to real business impact.

1. What is new?

Meta is expanding its Landing Page View Optimization – even for brands without pixel integration. Targeting is based on the probability that users will load the page completely.

2. Why this is relevant

The focus is more on gaining quality clicks instead of quantity. This makes ad campaigns more efficient and easier to optimize.

3. The DAVIES MEYER perspective

We use this feature to focus campaigns on engaged users. With targeted creative engineering, we convert clicks into conversions – measurable, scalable, and sustainable.

1. What is new?

Instagram CEO Mosseri confirmed: Hashtags increase reach less than they used to. Instead, keywords, interactions, and relevance signals, such as comments or direct messages, play a greater role.

2. Why this is relevant

SEO-optimized content is no longer optional. This means that content is now weighted more heavily in order to reach the right target groups and actively promote genuine interactions, e.g., through CTAs.

3. The DAVIES MEYER perspective

Our modular content strategies aim for visibility through substance. By pairing platform expertise with engagement-driving formats, we build reach that sticks.

1. “Reel Small”
Not the classic 9:16 format, but horizontal and narrow – Reel Small breaks with viewing habits. Format: a thin video strip in portrait format in the middle of the feed.

2. “Swiping the Dots”
The "dots" navigation points from Instagram carousels become a storytelling tool. Users swipe across the dots to see specific changing content and transitions more smoothly, creating greater suspense.

3. “Unfortunately, I do love…”
Creators humorously share their secret preferenes, e.g., certain activities, hobbies, or habits. The trend is mostly used in a charming, humorous, and relatable way.

4. “They look at me like I don’t know ball… I know ball”
Creators show how they break expectations and deliver. They post videos in which they perform suprisingly well, which no one would have anticipated.

September made it clear: Social Media is leaning hard into AI and data. Brands need to adapt faster – optimizing content and strategy for ever-shifting platform logic.

What matters now: connecting technology and creativity into systems that scale, perform, and inspire.

At DAVIES MEYER, we blend creative excellence with technological expertise.

From AI-powered campaign optimization to platform-native storytelling and data-driven content strategies – we build solutions that make brands lastingly relevant. With our Creative Engineering approach, we turn trends into tangible business results – measurable, scalable, and always a step ahead.

Ready to elevate your brand? Get in touch now!