Page Impression

A Page Impression (also known as a page view) refers to the number of times a single page on a website is viewed by users. Each time a page is fully loaded in a user's browser, a Page Impression is counted—regardless of whether the same user visits the page multiple times in a row. 

• Measurement in Web Tracking: Page Impressions are an important metric (KPI) for analyzing user activity on a website. 
• No distinction between users: Each repeated visit counts as an additional impression, even if the user revisits or refreshes the page. 
• Independent of dwell time: The amount of time a user spends on the page is not considered. 

• If a user visits the homepage of a website, one Page Impression is counted. 
• If the same user then visits a subpage, another impression is counted. 
• If the user refreshes the page by pressing the “reload” button, an additional impression is generated. 

• Traffic Analysis: They show how often individual pages are accessed, providing insight into their popularity. 
• Monetization: In online advertising, Page Impressions are a basis for calculating advertising costs, such as CPM (Cost per Thousand Impressions). 
• Optimization: By analyzing page views, weaknesses can be identified, such as pages with low view counts that may need optimization. 

• No insight into user behavior: Page Impressions alone do not indicate whether a user has engaged with the content or accidentally landed on the page. 
• No quality measurement: High Page Impressions do not necessarily mean the content on the page is high-quality or relevant to the target audience. 

Page Impressions are a fundamental metric for assessing website performance. They provide valuable insights into traffic and serve as a basis for advertising pricing. However, to get a complete picture of user behavior, they should always be considered in combination with other metrics such as dwell time, bounce rate, or conversions.