Social media campaign for Ansell’s assessment tool AnsellGUARDIAN® to improve work-related health and safety
Together with Ansell, we developed a broad social media offensive for the third quarter of 2021. The aim was to push the patented assessment service AnsellGUARDIAN® for improving and optimizing occupational and work-related safety in the industrial and medical sectors and to highlight key innovations of the tool.
The core of the campaign were several attention-grabbing key visuals with accompanying meaningful short texts and key figures. The communication focused on Ansell GUARDIAN®’s improved user-friendliness, the significantly reduced risk of industrial accidents, increases in productivity, and the significant savings potential in the procurement and provision of personal protective gear (PPG).
The precisely targeted campaign covered all important channels: from Facebook and Instagram to Twitter and LinkedIn. It was rounded off by a newsletter as well as an informative brochure and a onepager.
Ansell, founded 125 years ago, is one of the leading producers/manufacturers of personal protective gear (PPG) and offers a broad portfolio of protective gloves and -clothing for various industrial sectors as well as medical face masks and safety goggles .