Background and Challenge

"Creme Supreme" is Schwarzkopf’s luxurious color range designed for rich tones, subtle nuances, and full grey coverage. Paired with a dedicated lightener, the line delivers luminous, even results with a touch of elegance. To bring the beauty of these results to life, Schwarzkopf teamed up with actress and model Sienna Miller as brand ambassador—starring in a high-impact TV commercial. We joined the production in a Madrid studio to develop a global social media campaign that showcased Sienna’s charisma and the brilliance of Creme Supreme – with a tailored photo and video shoot for Instagram and YouTube.

Approach and Realization

Our creative concept translated the TVC’s refined aesthetic into a cohesive digital experience. Shot on original studio sets—expansive, baroque-inspired rooms—the campaign gave Sienna Miller space to shine: graceful, expressive, and visually striking. The resulting content blended elegant styling scenes with behind-the-scenes glimpses and personal interviews with Sienna and her hairstylist. High-quality, dynamic video formats (15 to 20 seconds in length) delivered the perfect balance of information and inspiration—tailored specifically for Instagram and YouTube.

Results

With Sienna Miller in front of the camera, this campaign became one of our most high-profile global productions to date. Her magnetic presence and authentic elegance brought the transformative power of Creme Supreme to life. The Instagram-first assets generated remarkable reach and visibility—elevating the brand and infusing it with star-powered brilliance.