Background and Challenge

Fresh, strong, and effortlessly styled – Taft "Aloe Boost" combines moisture-rich aloe vera with strengthening niacinamide to deliver healthy-looking hair and long-lasting hold. To bring this care power to life, Schwarzkopf and Taft teamed up with model and influencer Paloma Elsesser as the face of a bold and eye-catching TV commercial. We joined the production in Prague to develop a global social media campaign alongside the shoot. The result: a dedicated photo and video session with Paloma that captured the natural, feel-good energy of Aloe Boost – tailored especially for Instagram and YouTube.

Approach and Realization

Our creative concept built on the style and mood of the TVC, transforming it into a cohesive visual identity for digital platforms. Shooting took place on the original TV set locations – from elegant bathrooms and sleek photo studios to a vibrant hair salon, an urban subway scene, and a sunlit garden party. The resulting content mix included striking makeover moments, candid interview insights with Paloma, and strong product storytelling. Each video format was short (15–20 seconds), high-quality, and platform-optimized – combining informative messaging with inspiring aesthetics.

Results

With Paloma Elsesser as the campaign’s star, we created one of the largest social media productions in our portfolio to date. The content brought Taft’s brand identity and Aloe Boost’s nourishing benefits to life with authenticity, style, and strength. The assets released on Instagram generated impressive reach, high engagement, and gave Taft Aloe Boost a powerful boost in brand awareness across digital channels.