Always On, Always Relevant: Gatorade's Refreshing New Content Flow

Background and Challenge

PepsiCo entrusted us with the task of providing Gatorade's social media channels in Austria and Switzerland with tailored and first-class always-on content: a challenge that was made for us.

Approach and Realization

Our heart beats for sports – and for catchy social media appearances. That's why we developed compelling content for the Gatorade channels in Austria and Switzerland, taking care of everything from media strategy and media planning to campaign planning. Our extra workout: community management and social media reporting.

Results

And the results speak for themselves: brand and product awareness among the fitness- and outdoor-enthusiastic target group of 18- to 44-year-olds increased significantly. The refreshing new look with striking images and cool headlines drew a lot of attention from the Instagram and Facebook community and encouraged them to interact continuously.