"Sharing Moments for a Whole Year" – in the TVC for the Annual Mobile Phone Tariffs from ALDI TALK

Background and Challenge

MEDION and ALDI TALK faced the task of conveying the emotional message behind their annual mobile phone tariff packages. Based on the campaign slogan "Sharing Moments for a Whole Year," the goal was to develop a TV commercial for winter 2024 that would capture the campaign's central idea: staying connected with loved ones across distances. The challenge was to authentically and compellingly showcase this emotional core message.

Approach and Realization

The creative execution centered on a special family moment that demonstrates connection despite physical separation. By deliberately using familiar FaceTime aesthetics and picture-in-picture mechanics, an emotional bridge was created that audiences instantly recognize. This visual language makes the message " Sharing Moments for a Whole Year" tangible and invites viewers to immerse themselves in the portrayed situations.

Results

The campaign produced 20-second spots for TV and Connected TV, broadcast on both free-to-air television and streaming services like Amazon Prime and Joyn. Additionally, a compact 6-second version was developed for online platforms like YouTube. The campaign delivers ALDI TALK's core message in a way that emotionally engages viewers and inspires them to share their special moments.