Modernized Look and Feel, More Space for Sustainability and Recruiting: The New Pfeifer & Langen Corporate Website

Background and Challenge

Pfeifer & Langen combines tradition and innovation in a truly distinctive way. As an established company with a rich history, it simultaneously advances with a modern, future-oriented approach – a corporate identity that should be reflected even more clearly in its digital presence. The look and feel, in particular, could better convey the company's actual dynamism and innovative strength.

At the same time, sustainability – a central pillar of the corporate strategy – deserved greater visibility and should be communicated more clearly in the future. Additionally, recruiting should also take center stage to position Pfeifer & Langen as an attractive employer for qualified professionals and emerging talent.

To clearly establish the brand as an industry pioneer, a fundamental website overhaul was essential. It was crucial to involve the diverse perspectives and needs of internal stakeholders – from executive leadership and sustainability teams to marketing and product management – from the very beginning.

Approach and Realization

Working closely with Pfeifer & Langen and incorporating the textual content of another agency, we developed the strategic basis for the new website. The relaunch followed a comprehensive approach: We crafted an entirely new look and feel that authentically represents Pfeifer & Langen's modern identity. The goal was to create a website that reflects the brand's innovative strength and dynamism through consistent, contemporary visual language and compelling design.

User experience took center stage – both UX design and UI were fundamentally reimagined to meet contemporary standards. A key focus was visual storytelling: instead of text-heavy content, the new website leverages compelling imagery that communicates the company's message emotionally and directly. Special attention was given to the career pages, which were specifically designed to attract qualified professionals.

Results

The new B2B website pfeifer-langen.com presents itself as a modern, visually striking presence that truly reflects the company's innovative spirit. It stands out through its clear visual identity and contemporary design that emphasizes Pfeifer & Langen's innovative strength. The image-focused design makes complex content accessible and engaging. The thoughtfully crafted UX/UI design ensures intuitive navigation and an exceptional user experience.

The career section was particularly successful: The optimized apprenticeship pages and job postings now provide even more targeted support for recruiting skilled professionals and emerging talent. A crucial element for future success: the prominent integration of Pfeifer & Langen's HR tool streamlines the application process and significantly boosts conversion rates for job postings.