Global Standardization, Consistent Brand Experience: International Ansell Website Relaunch
Background and Challenge
Ansell, a market leader in personal protective equipment (PPE), maintains an extensive portfolio of protective gloves, protective suits for industrial applications, as well as face masks and safety glasses for the medical sector. The company operated separate websites for all major regional markets, each with distinct visual identities, resulting in an inconsistent brand experience across different territories.
Approach and Realization
The primary objective was to consolidate all regional websites into a unified international platform accessible across all countries. We developed the concept for a new universal website featuring modular components and flexible building blocks. While we took responsibility for the frontend implementation, the backend development was executed in collaboration with a partner agency.
Results
The successful integration of regional websites resulted in a cohesive international platform that presents Ansell's brand identity consistently and provides users worldwide with a unified digital experience.
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